What We Do

Over two decades of cumulative experience

Public Relations

To responsibly communicate and influence the perspectives and perceptions of others through: building & supporting brand equity, building a positive & truthful corporate image, promoting goodwill & relationships with media, be ethically motivated world-class PR professionals



Event Management

Brands that thrive live in their audiences’ minds. They create real and believable experiences that connect with a person’s emotion and intellect. They make us laugh, think, or feel all warm and fuzzy inside. They stir conversations and earn loyalties.Our goal is to customize those concepts




We create a scalable presence in social media that builds increasing levels of trust where customers can get help and information about the brand and its products. Being present in social media is no longer a luxury for most brands, it’s a business-impacting necessity





Zainab Ansari

Managing Director & CEO

The first responsibility of any organization or corporation is brand equity and brand management. Be it a product or the company image displayed through its logo or advertising or public relations (PR), every organization strives to achieve a corporate identity. In fact, corporate identity is the way a company develops, communicates and reinforces brand presence in the market place for all audience segments across all channels of communication.

The corporate identity, once established is guarded and maintained and any misuse or distortion of this identity is considered sacrilege by professional organizations. This is equally true for all entities – commercial companies, media houses, financial and other institutions or any other registered brands. Most commercial organizations hire advertising agencies to maintain and promote their corporate and product identities. Sometimes in their enthusiasm, and sometimes to out-smart each other, the agencies adopt what Tom Gable calls “Hysteria Marketing” – expecting short-term miracles and changing directions faster than a hummingbird at a flower show. The result: diluted impact and confusion.

What most organizations fail to understand is that they kill the desired image they want to project by having unrelated people do the jobs that does not fall in their professional ambit. You don’t ask lawyers to write software codes or engineers to prepare legal briefs.


The discipline of public relations is still not fully understood and hence under utilized in Pakistan. Most organizations consider PR as an extension of their advertising activity and, as such entrust the job to the ad agency deeming it an added expense to hire a PR company.

A clear understanding of public relations is necessary. PR is the management function, which evaluates public attitudes, identifies the policies of an organization keeping in mind the public interest and plans and executes a program of action to earn public understanding and acceptance.

Moreover, PR is not merely press relations although media management is a very important part of most PR programs. Most important PR practices include everything directed towards improving communications between people or organizations. In the newly emerging corporate culture, corporate heads and organizations are turning to public relations for a number of reasons. Sometimes the organization or individual feels strongly about a certain issue and is not sure of the public response. At other times, there maybe a need to further propagate or popularize a cause. Then there is the realization, especially in private sector organizations, that good-will must be fostered amongst people within the organization in order to motivate them towards better output. In short, PR includes everything that is calculated to improve mutual understanding between an organization and all those whom it comes into contact with – both within and outside.