To responsibly communicate and influence the perspectives and perceptions of others through:
- building & supporting brand equity
- building a positive & truthful corporate image
- promoting goodwill & relationships with media
- be ethically motivated world-class PR professionals
Value of PR
We often get asked what makes a successful public relations program.
- What does it cost?
- Does my organization really need it?
- How long do I need to do it? Can’t I do it myself?
- Why do my competitors always get in the papers? Why do the media get my story wrong?
Unless you are a celebrity, good public relations just doesn’t happen on its own. It takes a lot of skill, and consistent hard work, over a period of time. It is part art, part science and when practiced correctly the results can be very rewarding.
The bottom line, public relations, versus other marketing communication tools, delivers the most bangs for your buck.
- Media coverage increases credibility
- Media coverage helps you attract “quality” prospects
- Media coverage makes you a player
- Public Relations helps you avoid price competition
- A public relations program stretches your marketing budget
- Best way to launch a brand